(NU) - Walk down any aisle in a supermarket today and you are likely to find a parent reading labels. As childhood obesity spreads across America, parents are taking the challenge of raising healthy children in a sugar-filled world very seriously.
One recent university study found as much as 25 percent of the children evaluated could be considered overweight. The high fat content in fast food and sedentary activities like playing video games are just two of the reasons health experts attribute to this growing problem.
Some companies are taking the steps to be part of the solution. By focusing on increasing vitamin content and limiting sugars, healthy alternatives to fruit punch and soda are now available in almost every grocery store.
One of the companies providing parents with better choices is NuVim. The company's fruit flavored drinks are available in the refrigerated juice section of select supermarkets and Wal-Mart supercenters. NuVim drinks contain immune-enhancing NutraFlora; 100 percent of the recommended daily allowance of vitamins C, E, B-12 and zinc; as well as calcium, vitamin A, protein and amino acids. They also have low sugar content and no artificial flavors, cholesterol, lactose, fat or caffeine.
"It is all about choice...choosing the better nutritional product over one that has just calories or fat," said Rick Kundrat, chief executive officer of NuVim. "The right thing to do is demonstrate to our youth that there are alternative, good-tasting foods and beverages available."
NuVim provides these additional tips for making healthy choices for your family:
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Change the eating and drinking habits of your family by replacing foods low in nutrition with healthier alternatives.
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Talk with your kids about the healthy products you buy. Find out which ones they like best and what other nutritious foods they would like to try.
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Compliment children when they make good food choices and are physically active.
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Set a good example by playing with your children as well as setting time aside for your own fitness.
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Limit your children's exposure to advertising of high-sugar, high-fat snacks, drinks and cereals. Talk with them about the advertisers' intentions and the health risks of the foods.
For a list of stores that carry NuVim or to purchase it in powder form, visit wwww.nuvim.com or call 877-850-8777.
